Wine Lovers Get Interactive With The Launch of Secret Sommelier

From: Momentous
Published: Tue Nov 29 2005

London, UK – 29 November 2005 – Secret Sommelier, the world’s first interactive site for wine experts from across the globe has today officially launched.

A culmination of a nine month project, Secret Sommelier is designed to provide an opportunity for people share views and opinions about the wine industry and enhance their knowledge through the extensive content and features included on the site.

Secret Sommelier changes the face of traditional wine sites through the use of cutting edge technology such as pod casts and video blogs(vlogs) facilitating interactivity that traditional sites lack. Visitors will have the chance to listen to wine tastings, Meet The Maker interviews with wine producers and watch as Secret Sommelier contributors host wine tasting events.

The website grew out of a desire by Christopher Burr, a leading figure in the international wine and spirits industry, to debunk the myths that currently exist about the wine industry, and to provide wine lovers from across the globe a chance to interact through an online facility and exchange their views and knowledge.

Whilst Christopher will be providing regular blog entries on the site, keeping visitors up dated on his lifelong experiences with wine, he will soon be joined by many other leading industry experts who have the opportunity to post comments on Christopher’s entries and share their opinions as well.

To coincide with the launch, wine lovers will have the chance to sign up for the world’s first interactive wine tasting course. Visitors will be able to purchase a selection of wines specially chosen by a leading sommelier and then will be able to listen to a live pod cast providing an in-depth analysis of the wine and why it has been chosen.

Fresh and innovative content will be regularly posted on the site, especially from our "secret" sommelier who works at a top London restaurant, he’ll be sharing anecdotes about the rich and famous who dine at his tables.

Christopher Burr, a leading contributor to Secret Sommelier said "I’m proud that Secret Sommelier is leading the way in developing an interactive forum for wine lovers using the latest technology to bring all this information together. The results are outstanding, and I’m sure that there is something for everyone to enjoy on the website."

Secret Sommelier has been live for a few days before the launch, and it is already receiving positive responses from not only wine enthusiasts and connoisseurs, but also industry owners, importers, distributors, restaurateurs and retailers.

London based company, Fingertap Media were commissioned to design the
website and incorporate the use of today’s leading technological advancements.

Secret Sommelier can be found at


Notes to the Editor
1. Screen shots of the Secret Sommelier site are available on request. Please contact
2. Further information and images of Christopher Burr are available on request.
3. To find out how to become a contributor or advertise on Secret Sommelier, please contact:
Paul Sheehy
Secret Sommelier
P: +44 (0) 207 193 5334
4. For further information on this press release, please contact:
Katie Olver
P: +44 (0) 208 614 6816
Company: Momentous
Contact Name: Katie Olver
Contact Email:
Contact Phone: 020 8614 6816

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