Choice Hotels Europe launches free night promotion

From: Brown PR
Published: Mon Mar 19 2012

Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands in Europe and part of Choice Hotels International, one of the largest and most successful lodging franchisors in the world, has launched a promotion enabling travellers to earn a free night after two separate stays at over 250 participating hotels in Europe when they become members of Choice Privileges, the award-winning rewards programme, which is free and easy to join.

Between March 8 and May 8 2012, any member who stays two separate times at a Choice brand property will earn enough Choice Privileges points to redeem a free night at over 250 European hotels that include amongst others, Clarion Grand Hotel Aston in Nice, Comfort Inn Hyde Park in London, Comfort Inn Bolivar in Rome and the Quality Hotel Ambassador in Hamburg.

In addition, until May 15 2012, participating European Choice brand properties* are substantially reducing the number of Choice Privileges rewards points required in order to stay for free. Usually redemption levels start at 16,000 points but during the period beginning on March 8 and ending on May 15 only 8,000 points need to be redeemed to stay at properties that include Clarion Collection Opera Pavillon in Paris, Clarion Hotel Prague Old Town, Clarion Hotel Dublin City and the Quality Hotel Maida Vale in London.

"We are delighted to offer this promotion to our guests who can enroll to become a Choice Privileges member when they stay at participating Comfort, Quality and Clarion branded properties", said Duncan Berry, the UK CEO of Choice Hotels Europe.

Originally launched in 1998, the Choice Privileges rewards programme has been available in Europe since 2008 and now has over 14 million members worldwide.

Members can earn points or miles at 5,500 locations around the world and also enjoy express check-in, extended check-out, and the opportunity to redeem points for free nights at thousands of properties throughout Europe, Africa, the Middle East, Australasia, North America, Mexico, Central America and the Caribbean. Members can also redeem points at some of Choice Hotels' luxury partner hotels, such as Preferred Hotels & Resorts, through airline partners including airberlin, United Airlines, Qantas, Delta, and Czech Airlines, and for free car hires from Avis and Budget.

Full terms and conditions of the offer can be found at

Notes to Editors:
*Excluding Scandinavia

About Choice Hotels:
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

About Choice Hotels Europe
Choice Hotels Europe is the trading name of Quality Hotels Ltd., a subsidiary of Choice Hotels International, Inc. It provides travellers with single access to a network of nearly 500 locations in Europe, including over 40 in the UK, under the Comfort, Quality and Clarion brands. Additional information may be found on the Choice Hotels Europe Web site, which may be accessed at . Choice Hotels, Choice Hotels International, Choice Hotels Europe, Choice Privileges, Comfort, Quality, Sleep, Cambria Suites, Clarion, Clarion Collection and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International, Inc.

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