Ernest Jones launches Vivienne Westwood watch collection.

Ernest Jones Love & Life has launches the new Vivienne Westwood watch collection featuring both men’s and ladies’ styles priced between £160 and £275. The new collection consists of 28 quartz movement watches, adding to the extensive collection of designer watches available at Ernest Jones.

Vivienne Westwood watches have design features including chunky leather straps, stone set embellished heart charms, Vivienne Westwood signature Orb charms, Orb design logos on dials and straps, intricate designs and luxury branded packaging. Each design has the distinct Vivienne Westwood stamp on it, featuring bright colour, skulls, print and texture.

Vivienne Westwood has been at the forefront of fashion design for the last 50 years and is best known for her signature tartan designs, Orb logo and flattering, instantly recognisable, cuts. She began designing in 1971 along with her partner Malcolm McLaren. However, it was in 1976 that Westwood and McLaren defined a street culture of their own with punk and "Seditionaries". This was followed in 1981 by "World’s End". By the end of the seventies Vivienne Westwood was already considered a symbol of the British avant-garde and for Autumn/Winter 1981 she showed her first catwalk presentation at Olympia in London. Her Pirate collection later launched the New Romantic movement. In October 1982, Westwood began to show in Paris, the first British designer to do so since Mary Quant.

The label now includes a range of clothing, accessories, jewellery and watches and Vivienne Westwood continues to show in Paris, Milan and London and be involved in the British Fashion Council and fashion awards today. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change.

Over the past 60 years Ernest Jones has worked closely with luxury watch brands including Cartier and TAG Heuer. In recent years the brand has built up a range of fashion watch brands such as Michael Kors and Marc By Marc Jacobs.

Since repositioning the brand as Ernest Jones Love & Life the jeweller has introduced new fashion brands, an editorial-style watch brochure, new boutique stores, online ratings and reviews and an iPhone app to improve the customer shopping experience. By introducing a label such as Vivienne Westwood it will increase new customer interest for the jeweller and improve the luxury fashion range available, sitting with brands Amanda Wakeley and red carpet diamond brand Le Vian.

About Ernest Jones:
Ernest Jones has around 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller in the US and UK.

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Contact Details:
Nicola Morton
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place
3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8310
www.ernestjones.co.uk

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Link 1 http://www.ernestjones.co.uk/webstore/l/watches/brand%7Cvivienne+westwood/
Link 2 http://www.ernestjones.co.uk/webstore/l/search/?Ntk=PRIMARY&Ntt=vivienne+westwood
Link 3 http://www.ernestjones.co.uk/webstore/watches.do
Link 4 http://www.ernestjones.co.uk/webstore/jewellery.do