reveals life insurance as the newest way to say I love you

Published: Thu Mar 29 2012

New findings from have revealed that taking out life insurance or breakdown cover for a partner is deemed romantic by some couples. Bucking traditional gender stereotypes, it's the men who most want to be protected with a gift of breakdown cover but many couple have not had 'the chat' and are unaware of where important financial documents are kept in their household. asked people in a relationship to tell them how they would feel if their partner took out a life insurance policy to protect them or purchased breakdown cover on their behalf.

More than half (53%) of people in a relationship tell us it would be 'thoughtful' if their partner took out life insurance to protect them: 56% of women versus 50% of men call life insurance a 'thoughtful' gift. 8% of people go as far as to call it 'romantic' if their partner takes out life insurance in their favour while 9% of men who drive compared to 6% of women think that breakdown cover for their car is a 'romantic' gift. 75% of women and 60% of men think breakdown cover is a 'thoughtful' gift.

Not everyone agrees, as 10% of people feel that life insurance is 'morbid', but a further 8% say it would be 'well-overdue' and that their partner should have got around to getting life insurance sooner. Couples tend to be independent when it comes to finances with 47% of men and 39% of women admitting they don’t know where their partner keeps their financial documents and only half of people in relationships saying that their partner knows where they keep details of their own finances.

Matt Lloyd from’s Life Insurance team said: "It's heartening that couples realise life insurance is there to protect your loved ones and that making provision in case you die is actually a very caring thing to do.

"Having private finances is up to individuals and keeping your information safe is important but it is advisable to have 'that chat' with your loved ones so that they know which bank or provider to call if the worst happens."


Notes to Editors:
The poll of 2,000 people in a relationship in the UK was carried out by OnePoll on behalf of during March 2012. The breakdown cover question was answered by 1,479 of the respondents who were drivers.

About was the UK's first price comparison site for car insurance. is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, mini car insurance and student car insurance as well as financial services products including credit cards, loans, mortgages and life insurance. is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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