reveals men pay more for life insurance

Published: Wed Apr 11 2012 has revealed that men across the UK are paying far more for their life insurance than women. Currently, men are paying an average of 26% more per policy, per year. To make matters worse, reveals that a shocking 1 in 4 men never shop around for anything better.

Matthew Lloyd, Head of Life insurance at, said: "Men complain that women take too long shopping, but men need to learn from women if they want to get the best deals - on life insurance, but also day to day items too."

According to evolutionary psychology, men and women's shopping behaviours are adapted from the traditional roles of men being hunters and women being gatherers. Men, the hunters, locate their item as quickly as possible, whereas women, the gatherers, spend time analysing the different items in order to get the best deal.

Men fail to get the best bargains especially at Christmas, with 39% of women shopping for presents from January onwards, compared to nearly 1 in 5 (19%) of men who leave it until the week before, inevitably overspending.

When clothes shopping, half of UK men (50%) take less than an hour to buy an outfit, whereas the majority of women (89%) actually take up to 5 hours. An overwhelming 78% of hunter men admit to buying clothes without trying them on first, compared to only 25% of women.

As a quarter of men (24%) default to their favourite shop, 48% of women shop around, before making their final (and best) purchase online or in a sale. This is because the single-minded hunter men don't like going from shop to shop - 42% buy their groceries in one store, compared to nearly half (49%) of gatherer women who go to several shops, seeking out the best deal.

When it comes to shopping in the sales, men's aversion to shopping means that they are already lagging behind women's eye for a bargain, with 23% of men preferring to shop in the sales compared to 31% of women.

Whereas nearly 1 in 3 men don't shop around for life insurance, there is one thing that they do shop around for: a car. Over 54% of men think that a car is the most important purchase to bargain hunt for, whereas the majority (32%) of women believe that it's a holiday that matters most. This is because hunter men prefer bigger 'catches'. Hundreds of years ago this would have been an antelope for dinner, these days it's a car.

Matthew Lloyd, Head of Life Insurance at continued: "Men are happy to spend the time shopping around for lifestyle purchases they perceive as important, such as a car or television, but comparing life insurance quotes doesn't seem worth the effort for many. However, they could be saving money by doing so."

About was the UK's first price comparison site for car insurance. is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include specialised insurances such as learner driver car insurance, holiday home insurance and over 60 life insurance. has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.'s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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