launches new social media campaign

Published: Tue May 15 2012 is challenging the British public to show everyone what they can do in 5 seconds, coinciding with the launch of QuickQuote.

This latest social media campaign forms part of's ongoing marketing strategy for QuickQuote, a new text message service which can return a motor car insurance quote in seconds. The campaign reinforces the importance of having a car insurance policy and how this can be achieved in seconds by using QuickQuote.

For the '5 Second Challenge' is asking people to upload videos of themselves to YouTube and show us what talent they can perform in just 5 seconds, with the winner receiving a prize of £500. The social media campaign demonstrates the concept of time and what can be achieved in 5 seconds, a creative twist on the fact that the new ground breaking QuickQuote service allows customers to get a car insurance quote in seconds.

The social media competition started at 9am, Wednesday 16 May and finishes 9am, Wednesday 23 May and will be supported through the use of YouTube, Facebook, Twitter and Pinterest. To enter the competition, the British public simply have to upload their 5 second talent videos to YouTube by 9am, Wednesday 23 May 2012 and either email the URL to or tweet with their URL and the hashtag #5secondchallenge to be entered. Some examples of talent at can be found at

The videos will then be entered into’s YouTube slam, which will be found at from 12pm Wednesday 23 May.

The YouTube slam will begin at 12pm, Wednesday 23 May and will finish 12pm, Monday 28 May 2012.

Sharon Flaherty, head of content at, commented: "We are encouraging people to vote for their favourite video in our 5 second challenge on YouTube slam. To see the video of their choice rise up through the leader board, viewers simply need to vote for their favourites. We are hoping to find out what else the British public can do. By simply entering, someone could win £500 just by performing for 5 seconds. Who knows, fame could come early for someone."


About was the UK's first price comparison site for car insurance. is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. Over the years, the range of specialised insurance comparisons has increased to include learner driver car insurance, buy to let home insurance and mortgage life insurance. Financial services products are also available including credit cards, loans, mortgages and life insurance. is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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