Youth Fitness Club to Fight Childhood Obesity

From: Pro*Fit Enterprises
Published: Mon Dec 05 2005

Children in Motion located at 125 Marblehade Road in Eastchest, NY, to be open in January 2006, is designed for youth ages 5-16. Owner Michael Ciavolino says this new kid's fitness facility is designed to be non-intimidating and safe for even unfit kids. "We looked at all the conventional weight equipment designed for youth but felt it too intimidating for most kids. We decided to go with Kids PACE Express hydraulic circuit training equipment which eliminates the peer pressure and muscle soreness normally associated with weight stack equipment. Our goal is to offer a safe, fun, non-intimdating facility that will introduce kids into a healthy lifestyle. We are facing an epidemic problem of childhood obesity in the US. Out of shape kids need an enviroment of encouragement rather than ridicule".

Rande LaDue, owner of Pro*Fit Enterprises, manufacturer of PACE and Kids PE equipment says "We are proud that Children in Motion will be our National Showcase Club for our youth equipment. We feel that these types of kid's circuit training clubs will be the next major trend in fitness just as women only circuit training clubs were the hottest trend in the last 5 years. We see lots of large health clubs adding kid's fitness areas, but getting out of shape kids in the front doors is still a major problem".

Ciavolino agrees with this fitness forecast. "Just as Curves for Women was the hottest fitness trend of the 90's, we expect kid's circuit training clubs to sweep the country in the next few years. We are planning on franchising our concept once we get our pilot program off the ground".

For more information on Children in Motion, call 914-439-6405. For information on Kid's PE equipment, visit

Company: Pro*Fit Enterprises
Contact Name: Rande LaDue
Contact Email:
Contact Phone: 949-888-8045

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