Kuoni enters Scottish market

From: Kuoni Travel Ltd
Published: Mon Jun 25 2012

Kuoni, the award-winning luxury holiday provider, is delighted to be marketing Kuoni within Barrhead Travel retail outlets in Scotland. The company has decided to feature a dedicated Kuoni area in four of Barrhead Travel's existing offices, Oswald Street Superstore in Glasgow, East Kilbride, Cumbernauld and Aberdeen with more planned throughout Barrhead Travel's 36 office estate.

This is Kuoni's first foray into Scotland with a physical presence unlike England where they have 21 shops of their own and will launch in-store concessions in selected John Lewis outlets this autumn. The decision to partner with Barrhead was made due to Barrhead Travel having already demonstrated that they are an excellent distribution channel for Kuoni products.

Amanda Darrington, Kuoni UK National Sales Manager commented: "We are delighted to be partnering Barrhead Travel in Scotland in four of their stores whom we have been working with for many years. We admire Barrhead's innovative approach and look forward to working more closely with them as our Specialist Elite Agent in Scotland."

Barrhead will also be tailoring holidays to suit the customer's personal wishes using Kuoni ground arrangements incorporating activity such as cruising. Kuoni is the UK's leading provider of luxury travel and has been creating holidays with a spirit of adventure for 106 years and today their knowledge and expertise spans an amazing 88 countries.

Barrhead Travel chairman Bill Munro said: "I am delighted to be able to welcome Kuoni to our stores in Scotland. We have had an excellent relationship with Kuoni in the past and we really think the decision they have made to position themselves in our stores is the right one. I believe it will really enhance our offering to the travelling public as Kuoni is such an exclusive brand which is not sold through all agents in Scotland, and it really demonstrates the commitment to the joint branding of Kuoni and Barrhead."

Barrhead Travel already specialises in so many areas of the travel industry and by employing over 600 staff many of whom are specialists in particular destinations, Bill Munro believes this could usher in a new kind of bespoke holiday available to the public who are becoming travel savvy and looking for something new and different, such as a Maldives honeymoon or safari holidays.

"We are known for being able to offer our customers the best holidays at the best value, especially with this luxury brand in partnership. It will allow us not only to sell brochured Kuoni holidays but also tailor-make holidays for customers with Kuoni ground arrangements. That way we can offer customers great value while retaining the level of quality that customers booking holidays of this calibre expect."

About Kuoni:
Kuoni was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe’s first travel agencies. Kuoni currently has branch operations in over 40 countries, providing luxury holidays to a number of worldwide destinations including Mauritius holidays, Grenada holidays and Sri Lanka holidays. For 106 years' Kuoni has been creating holidays with a spirit of adventure. Kuoni is ABTA and ATOL protected, giving customers financial protection and ensuring they won't be stranded abroad.

Kuoni has come top of a 'Which?' Recommended Provider survey, due to the company's reliability and 'excellent customer care'; been voted World's Leading Tour Operator for 11 years in a row at the World Travel Awards; Britain's Favourite Tour Operator as voted by the readers of Ultra Travel (Daily Telegraph) and the Daily Mail; and been voted Britain's Best Longhaul Tour Operator by travel agents for the past 29 years.

PR contact:
Anne-Marie Hansen
Kuoni Travel Ltd
Kuoni House
Deepdene Avenue
01306 744 173
Company: Kuoni Travel Ltd
Contact Name: Anne-Marie Hansen
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 01306 744 173

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