Creative Business Newsletter Designer Launches New Website With Company Newsletter Design Tips

Businesses are increasingly reliant on email rather than printed newsletters to cut marketing costs, despite research which shows that printed newsletters can be more effective.

Newsletters are a powerful way for you to communicate directly with your customers or staff at regular intervals. A well-designed printed newsletter will show off and remind the recipients of the quality of the product or service.

The negative aspect of an email newsletter is that users have a much higher emotional response to usability problems which can impact on the customer relationship. Users spend 51 seconds reading the average email newsletter.

The beauty of a printed newsletter is that it can linger on a coffee table or desk and it might get picked up and read a couple of times. From time to time, one reader will physically share your newsletter with a friend, colleague or family member, increasing the readership.

Daniel Lowton is a freelance graphic designer and specialises in business newsletter design. He creates newsletters for both print distribution and electronic newsletters as either digital PDFs (with added navigation capability) or html web pages.

Daniel works closely with his clients to produce creative eye-catching newsletters that promote effective communication with the target audience, whether staff, customers or business-to-business.

Daniel has launched his new website with helpful advice on a wide range of graphic design related topics.

For more information or for samples of his work please visit www.danieldesigns.co.uk or contact Daniel on 01634 880754 mobile 07979 286437 or email daniel@danieldesigns.co.uk