Hotter launches smart sandal collection

From: Hotter Comfort Concept
Published: Fri Apr 19 2013

Hotter has just launched its most diverse collection of smart summer sandals, designed to be the perfect holiday companions.

Lightweight and airy, supportive and cushioned, the collection was showcased to Hotter's home shopping and retail sales teams in a catwalk fashion show where models cleverly illustrated the everyday style and comfort of the brand. A spectacular array of summer fashions were revealed as models skipped, jumped and danced in the super soft shoes with flexible soles.

"Hotter shoes are purpose designed to make women look great and feel fantastic," commented Design Director Ian Spedding. "Each pair is carefully crafted with activity and fun in mind, and there is no more important time to have 100% confidence in your footwear than when you are on holiday.

"If you’re spending time relaxing on the beach, enjoying a glamorous cruise or taking in the sights on a city break, you need sandals that are so soft and supportive that you forget you’re wearing them."

Included in the collection are the super soft Sardinia which can be dressed up and down with ease thanks to its on-trend floral canvas and silver colourways.

Airy Inspire, with its cork footbed, offers great support for walking and looks pretty in pink or blends in beautifully in neutral tan or white.

Designed to flatter the foot, the Sapphire sandal gives customers a little extra height, but is packed with cushioning support, whilst the sporty Emilia is a toe post sandal with a soft leather lining and a contoured fit.

Another choice for holiday flair is the popular Gaby sandal which is a peep toe wedge in navy or beige floral canvas, purple or red suede.

Ian added: "Hotter sandals are designed to be aesthetically pleasing and constructed to give long lasting comfort, which is essential for the active traveller. And the beauty of Hotter sandals is that they are so incredibly lightweight that it's not a problem to pack a pair or three without having to worry about having to pay for excess baggage."

Hotter's comfy sandals for women are filled with thoughtful features like breathable leathers, super soft cushioning and flexible soles. The sandals come in sizes 3 - 9 with some half sizes and extra width fittings. With a selection of fastenings and clever, hidden adjustments, they offer the perfect fit every time.

About Hotter Comfort Concept:
The Hotter Comfort Concept brand was founded in the early 1990s by Stewart Houlgrave whose parents set up Beaconsfield Footwear as a slipper manufacturer in 1959. With a mission to make shoes as comfortable as slippers, the brand has created a collection of stylish shoes with hidden comfort features including super soft and breathable leathers, lightweight and flexible shoes that offer cushioning underfoot and wiggle room for toes.

Hotter shoes are sold direct to customers via an onsite customer service centre, 50 branded stores, a variety of independent retailers across the UK and has a growing international business. Staying true to its British heritage, Hotter now manufactures a pair of shoes every 20 seconds in its Lancashire factory - making it the UK's biggest shoe maker.

PR Contact:
Melanie Killilea
PR Manager
Hotter Comfort Concept Shoes
2 Peel Road
01695 712720
Company: Hotter Comfort Concept
Contact Name: Melanie Killilea
Contact Email:
Contact Phone: 01695 712720

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