Market Report, "RTD Coffee in Sweden", published

RTD coffee is the absolutely smallest category in soft drinks in Sweden. Sales increased during the review period but RTD coffee remains a niche category in soft drinks. In 2012 sales boosted as a result of two new product launches. The most important was Starbucks Discovery from Arla Foods subsidiary Cocio Chocolademaelk and Cafe Zero from Unilever Sverige. Starbucks is well known amongst Swedes and the brand benefitted from this recognition as well as nationwide distribution in the grocery...

Euromonitor International's RTD Coffee in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/591582_rtd_coffee_in_sweden.aspx?afid=301

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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