F.A cup finalists step out in Hotter shoes

From: Hotter Shoes
Published: Mon May 13 2013

FA Cup finalists Wigan Athletic FC will have a spring in their step on the road to Wembley as they step out in Hotter shoes.

Each player will be wearing smart Hotter Town shoes as they check out the pitch before the historic match for the Lancashire team. The club contacted the UK's biggest shoe maker, whose factory is near to the DW stadium, for help to find the perfect shoes to complete their pre-match suits; with Manager Roberto Martinez testing out several pairs before making his final selection.

"The Wigan Athletic story has captured everyone's imagination and we’re really happy to have the support of a prestigious footwear company like Hotter," said Mr Martinez. "I was surprised and delighted at how light the shoes were and they were comfortable as soon as I put them on - let's hope they can bring us luck on the day."

Having being told that Mr Martinez’s favourite shoe colour is brown, and having an aptly named shoe in the collection, Hotter also sent each player an additional pair of 'Defender' shoes to wish them good luck for the game.

"We've been working hard to develop our men's range of footwear and it is fantastic to hear the comments of such a respected football manager who, it turns out, is also a shoe fan," said Hotter Managing Director Peter Taylor. "We've always said that our men’s collection offers shoes for every occasion, it never occurred to us that the occasion could be the FA Cup Final."

Having invested millions of pounds to create one of the most advanced shoe making facilities in the world, Hotter is creating the next generation of comfort footwear in its Lancashire factory. It makes a pair every 20 seconds, designing and engineering shoes which include a raft of comfort concept features including lightweight, flexible soles; breathable, quality leathers, padded collars and underfoot cushioning. Hotter's men's shoes have a generous fit and come in sizes 6 to 12 with some half fittings. They can be purchased by direct mail, www.hotter.com and through 50 Hotter stores nationwide.

About Hotter Shoes:
The Hotter Comfort Concept brand was founded in the early 1990s by Stewart Houlgrave whose parents set up Beaconsfield Footwear as a slipper manufacturer in 1959. With a mission to make shoes as comfortable as slippers Stewart created a collection of stylish shoes with hidden comfort features including super soft and breathable leathers, lightweight and flexible soles, cushioning underfoot and wiggle room for toes.

Hotter shoes are sold direct to customers via an onsite customer service centre and www.hotter.com. Since 2009, its 50th year, the company has revamped its website, aired 6 TV campaigns and launched in the US. With its exceptional product quality and outstanding customer service, Hotter embarked on an ambitious store opening programme in 2010, opening a total of 46 stores open across the UK by the end of 2012. Staying true to its British heritage,

Hotter now manufactures 1.5 million pairs of shoes made in England - making it the UK's biggest shoe maker.

Further insights into the company can be found on Hotter's online Comfort Club.

PR Contact:
Melanie Killilea
PR Manager
Hotter Comfort Concept Shoes
2 Peel Road
01695 712720
Company: Hotter Shoes
Contact Name: Melanie Killilea
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 01695 712720

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