"Soft Drink New Product Development: The Search for Function-Flavour-and-Health" Published

From: Fast Market Research, Inc.
Published: Thu Jul 25 2013


Global new product development in soft drinks was driven in 2012 by manufacturers' desire to add value to their products across developed and emerging markets alike. Key drivers for these products included the continued demand for beverage functionality, the consumer search for "healthier" soft drinks, and the expansion of both exotic and traditional flavours.

Euromonitor International's Soft Drink New Product Development: The Search for Function-Flavour-and-Health global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Full Report Details at
- http://www.fastmr.com/prod/649147_soft_drink_new_product_development_the_search_for.aspx?afid=301

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Targeting Adult Consumer Needs in Soft Drinks
- Global Trends and Consumption Demographics in Soft and Hot Drinks
- Global Ready to Drink (RTD) Tea & Coffee Market - Forecasts up to 2017
- Soft Drinks in New Zealand
- Product Insights: Global Product Innovation Update, July 2012

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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