Report Published: "Men's Grooming in Greece"

2012 continued to record a general shift of consumer attitudes towards value-for-money choices. The recession in Greece had a significant impact on men's spending behaviour. Men reduced actual use of products, using less of their post-shave products for instance or replacing their razors less frequently. Brand loyalty is gradually fading and as demand for effectiveness or quality subsides; ever more men will switch to cheaper brands and private label products.

Euromonitor International's Men's Grooming in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Full Report Details at
- http://www.fastmr.com/prod/647490_mens_grooming_in_greece.aspx?afid=301

Reasons to Get this Report

* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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