Sending flowers just got better with Flower Station

If you ever send flowers in London, then take time to see what Flower Station has to offer. Set up in 2002 as a drive - through florist in what was once a petrol station, Flower Station offers a 24 hour gift service. Customers simply pull up, choose their flowers, and off they go. Recent years have seen Flower Station develop their online presence and with this the aim of delivering fresh flowers to London's businesses and residents. Finding an online florist could not be easier due to so many flower shops deciding to try their luck in an online world.

To stay ahead, one has constantly come up with new ideas and above all competition is playing into customers hands. Online florists have to compete in prices and in the services they offer. Flower Station sees a launch of its new same day flower delivery policy. Now, customers can order flowers online by 6 pm for same day flower delivery London service.

The world of online shopping has grown over the last few years and will continue to do so. This means there are plenty of opportunities arising and there is money to be made. One problem for small businesses is lack of spending power. Sponsored listings preoccupy our search display results, so working away on their online flower shops becomes virtually impossible. It has become the case of having to pay to play.
Choosing to go the pay per click route means paying up to £3 per click with no guarantee of converting. Small businesses, in particular online florists, do not have the means to buy flowers straight from growers, even avoiding the auction which means their cost of flowers is by far higher than for the big florists. These costs have to be passed down and that is why many fails and end up sticking to their guns, the high street. Yet few will find a way through, however it does require a lot of work and patience.

So let’s say you want to set up an online florist, first you have to think about your branding. It is very important to get this out of the way. Trying to find your identity when the operation is in full swing will only create a mess and send the wrong message to your customers. Look for consistency, find the look and make sure it is flexible for future changes. There are e-commerce shopping carts these days that require less skill and are designed with novices and experts alike.

Once you have the website, then we get the ball rolling. Start to set up your social media channel and yes it can discouraging when you see single digit follower and like compared to thousands the big florists have. It makes you think, how do I achieve the same? With the World becoming a much smaller place thank to the internet, look to outsource the work that you need done. You will be surprised how much cheaper, and possibly better, the work is.

Flower Station continues trying to build its customer base and is dedicated to delivering fresh flowers in London as well as rest of UK.