New market study, "How Britain Shops 2013 Homewares | Verdict Consumer Report", has been published

Growth within the homewares market has been impaired by the slow recovery of the housing market. However, that has not prevented some retailers making significant market gains by adapting product ranges and pricing strategies. With the housing market recovering opportunities for retailers will increase, however they must focus on price and range which remain the key drivers of purchases.

Scope of this Report:

* Identify which stores drive the highest levels of loyalty for homewares and see what strategies they adopt to achieve these.
* With conversion rates falling and shopping around increasing as a result of the economic downturn analyse which retailers have made the biggest gains.

Report Highlights:

As a result of the downturn it has been the more affluent shoppers who have been relied upon to maintain demand for homewares, but even then overall shopper numbers have declined. However, the economic and housing market recovery offers greater opportunities for retailers because discretionary purchases for homewares will increase.

Full Report Details at
- http://www.fastmr.com/prod/695503_how_britain_shops_2013_homewares_|_verdict.aspx?afid=301

Homewares is impacted less than other home related sectors because many of then items are essential and needed regardless of the state of the economy. However, it has been the likes of John Lewis and Dunelm Mill that have been most successful by increasing the range both stock and providing prices to suit all budgets.

The prolonged economic downturn had a significant impact on the homewares market. Loyalty and conversion both fell as shoppers could not afford to shop where they might have wanted to. The fragmented nature of the market created opportunities for retailers to make positive gains if they could resonate with customers during these tough times.

Reasons to Get this Report:

* What drives loyalty among your customers and how can you combat problems of disloyalty in the homewares market?
* How has the profile of homewares shoppers changed during the economic downturn and housing market crash?
* Which retailers have made the biggest gains in homewares and what strategies have enabled them to do this?

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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