"Sweet and Savoury Snacks in South Korea" Published

From: Fast Market Research, Inc.
Published: Mon May 26 2014


Yoghurt and sour milk drinks sales are growing, with a 7% increase in value sales expected in 2013. Since sour milk products are a negligible market, yoghurt drives the market. Drinking yoghurt will see 9% value growth in 2013, after robust growth in the review period. In terms of value sales, drinking yoghurt will represent 72% of the market's sales in 2013. On the other hand, spoonable yoghurt saw 4% value growth in 2013, the same growth rate since 2010. This is because drinking yoghurt is more convenient to carry, allowing it to be consumed at any time. Spoonable yoghurt is less convenient, but is still preferred by those who want a creamier taste or want an accompaniment to fruit.

Competitive Landscape

In 2013, Korea Yakult Corp will lead yoghurt with 46% value share. The company owns the top four brands, WiLL, Kupffer's, R&B and Yakult in drinking yoghurt and the first leading brand, Super 100 in spoonable yoghurt. Each brand is highlighted for specific health benefits such as stomach health, liver health and intestine health. Being successful to target for segmented consumers, these brands are expect to increase sales value in 2013.

Full Report Details at
- http://www.fastmr.com/prod/815153_sweet_and_savoury_snacks_in_south_korea.aspx?afid=301

Industry Prospects

The premiumisation trend in yoghurt will continue thanks to the popularity of pro/pre biotic products. Due to the convenience and price differences, market sales will be led by drinking yoghurt, rather than spoonable yoghurt. Pro/pre biotic drinking yoghurt is expected to achieve a value CAGR of 6% at constant 2013 prices over the forecast period. A decline in consumption of fruited spoonable yoghurt will cause slower growth in spoonable yoghurt.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Drinks in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Yoghurt and Sour Milk Drinks in South Korea?

About Fast Market Research

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- The Future of the Bakery & Cereals Market in South Korea to 2017
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