Market Report, "Calming and Sleeping in Ireland", published

There remain significant restrictions on the sale of calming and sleeping products in Ireland, with many products falling within the remit of herbal/traditional products due to their herbal ingredients. Recent years have seen the availability of calming and sleeping products increase, with a widening of brand portfolios to include products aimed at sleeping and nightly consumption and products designed for general calming. Initially this trend was driven by increasingly hectic lifestyles, although more recent years have seen the key driver of demand shifting towards problems associated with financial concerns and problems associated with the collapse of the Irish economy and its aftermath.

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Competitive Landscape

Bach Flower Remedies Ltd remained the leading player in calming and sleeping in 2013 with a 26% value share. Bach Rescue Remedy remains a popular product among Irish consumers, especially those interested in maintaining a healthy and natural lifestyle. These products are often used by parents and are considered a safe a reliable means of calming children following minor traumas and accidents. Moreover, adults, especially women, will often use the products on a regular basis to maintain calm during everyday minor stressful situations.

Industry Prospects

Calming and sleeping is expected to increase in value at a CAGR of 3% in constant 2013 terms over the forecast period. The stress which is being experienced by so many Irish consumers at present is unlikely to wane over the period, ensuring continued interest in calming and sleeping products. Indeed, once the present financial woe in Ireland abates, it is that likely consumers will incur further stress in an increasingly fast-paced and demanding world.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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