"Tea in Indonesia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri May 30 2014

Other hot drinks in Indonesia remains dominated by flavoured powder drinks, a category which primarily targets schoolchildren, although products in the category remain popular with all consumers in Indonesia, regardless of their age group. The ongoing rise of the health and wellness trend continued to drive growth in other hot drinks as the leading brands continued to focus on the health benefits of their products. In addition, the marketing of many of the products categorised under other hot drinks is segmented to target specific age groups, such as schoolchildren, teenagers, young adults, older people, pregnant women and sportsmen.

Competitive Landscape

Nestle Indonesia PT continued to lead other hot drinks in Indonesia during 2013 with more than 35% off-trade value share, achieved mainly through the company's leadership in flavoured powder drinks and malt-based hot drinks. The company continued investing heavily in Indonesia, with a new production facility being built in 2013. This new plant is expected to manufacture other hot drinks under the company's world-famous brands, including malt-based hot drinks brand Milo and flavoured powder drinks brand Dancow. In addition, Nestle remains a very respected brand in Indonesia due to its long-standing presence, which has allowed the company to maintain a high degree of brand awareness, and its very wide consumer base.

Full Report Details at
- http://www.fastmr.com/prod/814783_tea_in_indonesia.aspx?afid=301

Industry Prospects

Rising health awareness is expected to remain as the key driver of growth in other hot drinks in Indonesia during the forecast period. The nutritional benefits offered by other hot drinks are expected to remain the main motivation for consumers of flavoured powder drinks, and manufacturers are expected to respond by focusing more on the nutritional benefits of their products in a bid to boost demand for their products and brands. Further segmentation according to specific age groups and specific health needs is expected to occur in other hot drinks during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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Contact Name: Bill Thompson
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