Concentrates in Israel: New research report available at Fast Market Research

In Indonesia, concentrates offers an economical solution to low-income consumers, who comprise the majority of the population. The significant fuel price hikes in 2013 which led to rising prices of many basic necessities in 2013 prompted diminishing purchasing power of low-income consumers. Given that a large proportion of concentrates' sales come from low-income consumers, less frequent consumption by these consumers partly resulted in the slowdown in off-trade volume growth of both liquid and powder concentrates in 2013.

Competitive Landscape

Sido Muncul PT led concentrates with 18% off-trade value share in 2012 through the sales of flagship brand Kuku Bima Ener-G! The continuous marketing efforts to widely target the lower income segments, particularly the blue-collar male consumers, met with success through rapid increasing brand awareness. The brand's marketing campaigns are supported by well-known national public figures in sport such as Chris John (boxing) and Ade Rai (body building). In addition to television advertisements, the brand is also marketed through street kiosks which normally sell instant coffee, instant noodle and Jamu (Indonesian traditional herbal medicines or drinks). These kiosks or stalls are decorated with Kuku Bima Ener-G's advertising banners. By launching various fruit flavours, the brand also significantly gained favour from younger consumers.

Full Report Details at
- http://www.fastmr.com/prod/831139_concentrates_in_israel.aspx?afid=301

Industry Prospects

The consumer base of concentrates is expected to continue relying on the lower-income segment through mass volume sales and therefore a growing population in the country also facilitates potential room for growth of concentrates. A healthy 5% off-trade RTD volume CAGR is expected over the forecast period for total concentrates.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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