"Juice in Hungary" Published

Juice once again suffered a loss in off-trade volume sales in 2013 after having already posted annual declines over 2008-2012. In the off-trade, volume sales declined while value sales grew in 2013. The decline in volume sales was the result of two coinciding developments. Firstly, German consumers remained more oriented towards carbonates and flavoured water, with many young consumers regarding fruit juice as old-fashioned. Secondly, high unit prices put off many consumers on low incomes.

Competitive Landscape

Eckes-Granini Deutschland GmbH remained the leading branded player in 100% juice and nectars in Germany in 2013 in off-trade value terms. The company posted a small loss in share in 2013 due to the implementation of price increases. In juice drinks, Deutsche SiSi-Werke remained the leading branded player. The company put in a strong performance in 2013, which was driven by its organic range Bio-Schorly and its new Cool Summer, which was launched during the year.

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Industry Prospects

Juice in Germany is expected to register further losses in volume sales. Value sales at constant 2013 prices are set to see only a minimal annual decline because price increases will nearly outweigh the losses in volumes. This relatively poor performance will be a consequence of high unit prices and the dwindling popularity of juice among various consumer groups. Most companies in juice are relatively small and thus lack the promotional power of global players like Coca-Cola and PepsiCo, which push their brands through large and sophisticated marketing campaigns. Juices are thus less fashionable among younger consumers than other soft drinks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fruit/Vegetable Juice in Germany?
* What are the major brands in Germany?

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