New Market Study Published: Sweet and Savoury Snacks in Hong Kong, China

From: Fast Market Research, Inc.
Published: Mon Jun 09 2014

Multi-purpose cleaners (including all purpose cleaning wipes) led value sales in surface care with a 38% retail value share in 2013 as Dutch consumers prefer products that serve a variety of purposes, led by economic considerations and convenience. Private label profited from the ongoing trend towards cheaper products as these were seen as suitable alternatives to premium brands.

Competitive Landscape

Private label continued to lead sales within surface care, holding a total value share of 25% in 2013. Within the premium category, Colgate-Palmolive, Reckitt Benckiser and Unilever maintained their leading positions. However, private label continued to win value share as consumers were more price-orientated and preferred cheaper alternatives within the category.

Industry Prospects

The category will continue to be influenced by a steady shift from specialist cleaning solutions towards multi-purpose products as these are perceived to save time and money. Products that replace any form of hired help, such as window/glass cleaners and drain openers, are also set to perform well over the forecast period as consumers see do-it-yourself as a cheaper alternative.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Netherlands?
* What are the major brands in Netherlands?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chips/Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla/Corn Chips.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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