"Calming and Sleeping in Hungary" is now available at Fast Market Research

Calming and sleeping regained momentum in 2013 due to the strengthening trend in busy lifestyles, as consumers seek these types of products as an alternative to prescription-only sedatives. Although there are no clear statistical data available for Argentina, more people are suffering from stress and sleep disorders due to increasingly hectic lifestyles, which in part accounts for the steady performance of this category over the review period.

Competitive Landscape

Procter & Gamble led sales in 2013 with a 51% value share, with its flagship brand Armonil, as it has strong advertising support and is recommended by pharmacists as an effective medication against minor sleeping and stress disorders. The competitive environment is concentrated - the top two players, Procter & Gamble and Genomma Laboratories, together accounted for 74% of value sales.

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Industry Prospects

Demand for calming and sleeping will continue to increase over the forecast period. Higher incidences of stress and anxiety and those related to a contracting economic environment and job market problems will drive sales of these products marketed as effective and with no side effects. The category is expected to register a CAGR of 3% at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Argentina?
* What are the major brands in Argentina?
* What is the market size of Calming and Sleeping in Argentina?
* What are the major brands in Argentina?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Argentina use calming or sleeping products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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