Market Report, "Sports and Energy Drinks in Israel", published

From: Fast Market Research, Inc.
Published: Tue Jun 10 2014

During the review period, energy drinks enjoyed massively increasing popularity among consumers. Energy drinks are usually consumed either on their own or in alcoholic cocktails, namely vodka, via both on-trade and off-trade retailing. The tangy taste, relatively low price and availability of sugarless versions of these beverages helped them gain popularity among many consumer groups. Aside from the original taste of energy drinks modelled after the original Red Bull, other flavours are gradually gaining market share since the beginning of the review period. Examples of flavoured energy drinks are Blu in lemon-lime, cranberry and passion fruit. The overall volume CAGR for the category was nearly 20% over the review period.

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Competitive Landscape

In 2013 Tempo Beer Industries Ltd led the category sales by a large margin, accounting for a 50% volume share. Tempo benefits from its well-known energy drink XL, which is widely marketed in almost all distribution channels. XL is manufactured in Tempo's factories in four flavours: Original, sugar-free, cranberry and lime. XL's original flavour is modelled after Red Bull's, and enjoys popularity among many energy drink consumers due to its taste and low price.

Industry Prospects

Sports and energy drinks is expected to see a volume CAGR of 5% over the forecast period. A subtle slowdown and stabilisation in comparison to the review period is expected, when the category volume CAGR was 20%. This is a result of consumers seeking healthier alternatives and preferring mixers. Energy drinks additionally have become a standard soft drink and a cocktail ingredient in the consumer eye. On-trade sales of energy drinks are expected to see a volume CAGR of 7% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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