Vacuum Cleaners in the Philippines - New Market Study Published

From: Fast Market Research, Inc.
Published: Wed Jun 11 2014

Low-cost alternatives in the form of walis tambo (reed broom), rags and mops remain strongly preferred by consumers not only because of the cost savings in owning and using them but also because floor surfaces in most homes can be effectively cleaned using these cleaning devices. As such, vacuum cleaners which are a necessity only for carpeted floors had penetration of less than 1% for different formats in 2013 due to the small number of homes with such floor surfaces.

Competitive Landscape

Electrolux Philippines remained dominant in vacuum cleaners in 2013 with a volume share of 56%. The company likewise recorded the biggest increase in volume sales at 5%. The company was able to establish brand recognition through its previous direct selling strategy, which it was able to successfully build on as it changed its mode of distribution. The wide availability of the company's products also allowed it to maintain its dominance, and even more so as it established an office in Cebu to oversee operations in Visayas and Mindanao.

Full Report Details at

Industry Prospects

Volume sales of vacuum cleaners are predicted to post a CAGR of 3% over the forecast period, moderately slowing down compared to historic performance at a 4% CAGR. With the growing preference for low-maintenance floor surfaces, carpets are not predicted to see increased usage in households. Thus, a greater need for vacuum cleaners is not predicted to arise, with preference for low-cost cleaning alternatives expected to be sustained over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in Philippines?
* What are the major brands in Philippines?
* How have stick vacuum cleaners performance over the past 5 years?
* Are robotic vacuum cleaners the future for the vacuum industry?

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You may also be interested in these related reports:

- Vacuum Cleaners in Japan
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- Vacuum Cleaners in Germany
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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