Herbal/Traditional Products in Israel - New Report Available

Consumption of herbal remedies has a long history in Iran and famous historical figures such as Avicenna were pioneers in this area. Specialist herbal remedies retail outlets known as attari have traditionally very active in Iran and for generations these have been the leading locations for sourcing herbal/traditional medicines. Although the introduction of modern medicine during the early 20th century led to attari becoming less important, they are still considered to be the major force in other healthcare specialist retailers, even in urban areas. Attari offer wide range of herbal medicines, usually in bulk/unpackaged form, and consumers are able to consult with the shopkeeper, who usually knows a lot about herbal/traditional remedies.

Competitive Landscape

Herbal/traditional products remains a highly fragmented category in Iran and due to strong competition from loose and unpackaged products offered in unbranded format, the category's major suppliers remain reluctant to invest in the category. However, companies such as Dineh Iran and Goldaru Pharmaceutical Laboratory have begun offering branded herbal/traditional products in Iran in recent years. These two companies accounted for 33% of total retail value sales in the category during 2013, leaving the rest of category for a multitude of small manufacturers.

Full Report Details at
- http://www.fastmr.com/prod/830136_herbaltraditional_products_in_israel.aspx?afid=301

Industry Prospects

The future outlook for herbal/traditional products in Iran is not bright. Although the value CAGR of 2% in constant 2013 terms expected in the category over the forecast period is set to be higher than the value CAGR of -1% in constant 2013 terms recorded in the category over the entire review period, the category is set to continue struggling to compete with standard OTC alternatives. Standard alternatives enjoy more widespread distribution and the companies behind them tend to engage in higher levels of marketing activity, which continues to hamper growth in herbal/traditional products in Iran.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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