Report Published: "Wound Care in Peru"

Upper and middle-income consumers buy wound care products for their first aid cabinets at home and pay attention to quality. In contrast, low-to-middle-income consumers purchase these products by the unit when needed, focusing on affordable prices.

Competitive Landscape

Cure Band from Distribuidora Continental and Hansaplast from Beiersdorf dominated sticking plasters/adhesives with value shares of 49% and 19% in 2013. While in gauze, tape and other wound care Nexcare from 3M led sales with a 47% value share. These shares show that multinational brands do not dominate wound care - unit price is important and consumers are not aware of other products' attributes.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/830174_wound_care_in_peru.aspx?afid=301

Wound care is expected to register a CAGR of 6% at constant 2013 prices over the forecast period. This is below the review period average since players in the category are not expected to invest in promotional activities or new product launches. However, as disposable incomes rise consumers will increasingly purchase these products for preventative reasons.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Peru?
* What are the major brands in Peru?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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