Now Available: Bottled Water in the US

Bottled water is by far the most popular soft drink to hold 61% share of total volume sales. The category enjoys huge popularity as manufacturers offer high-quality mineral water at a very competitive price against other drinks. Recent product innovations with added flavours managed to attract new consumers and broaden occasions for consumption.

Competitive Landscape

Kekkuti Asvanyviz Zrt, part of Nestle SA led bottled water with 19% value share in off-trade retailing which is a two percentage point gain in shares compared to 2012. The gain and the leading position are attributable to the good performance of its key brands Theodora and Nestle Aquarel. Theodora is perceived as a local brand and the spring is located in a well-known national conservation area.

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Industry Prospects

Starting from the low base in the mid-2000s, innovative flavoured bottled water will be highly dynamic and help reposition water into a more fashionable, exciting and image-driven drink.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Hungary?
* What are the major brands in Hungary?
* How important is the direct selling method of distribution in Hungary for bottled water sales?
* What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Hungary?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

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