The high presence of multinational companies with substantial resources at their disposal, including Europe's leading beauty and personal care companies, and the effective marketing strategies of these companies helped to boost the growth potential of deodorants in Austria during 2013. The ongoing investment in research and development and frequent new product launches, the relentless introduction of innovative products which meet the demands of modern lifestyles, strong brand building and a heavy focus on advertising and promotion helped to invigorate consumer demand and increase impulse buying in deodorants in Austria in 2013.
Competitive Landscape
The leading manufacturer in deodorants in Austria in 2013 was Unilever Austria with a value share of 33%. The company's value share increased steadily over the course of the review period due to the strong performance of its leading brands Dove, Rexona and Axe. In particular, Axe is a very strong brand and held a value share of 13% in 2013. Axe is positioned as the most desirable deodorant for young men. Dove, on the other hand, is positioned as a gentle product which is suitable for women. Rexona is a traditional deodorants brand which is pitched at more conventional consumers, with demand constantly supported through new product launches. All of Unilever's deodorants brands in Austria are supported by high-profile advertising campaigns.
Full Report Details at
- http://www.fastmr.com/prod/830316_deodorants_in_turkey.aspx?afid=301
Industry Prospects
Demand for deodorants is set to continue rising in Austria throughout the forecast period, a trend which is set to be further supported by the effective marketing strategies of the category's leading manufacturers. Thus, deodorants is expected to increase in value by 4% in constant 2013 terms over the entire forecast period. Demand is expected to shift towards innovative, value-added products which protect and nourish the skin. The increasingly busy lifestyles of modern Austrian consumers is set to place more emphasis on 24-hour protection from perspiration and odours, which is the fundamental requirement of deodorants.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Deodorants industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
TheĀ Deodorants inĀ Austria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
- Anti-Perspirants and Deodorants Market in Austria to 2017
- Anti-Perspirants and Deodorants Market in Mexico to 2017
- Anti-Perspirants and Deodorants Market in Malaysia to 2017
- Anti-Perspirants and Deodorants Market in Belgium to 2017
- Anti-Perspirants and Deodorants Market in the United Kingdom to 2017
New Report Available: Deodorants in Turkey
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001