New market study, "Oman Consumer Electronics Report Q3 2014", has been published

From: Fast Market Research, Inc.
Published: Fri Jun 13 2014

Vendors have continued to report strong revenue growth in Oman, fuelled by new technologies and products, as well as retail channel expansion. An evolving retail landscape and growing acceptance of hypermarket retailing will help to stimulate sales, while a growing population is attracting more large retailers. Growing demand for high-end smartphones continues to compensate for stagnant sales of feature phones. Rising household incomes offer potential for strong growth in consumer electronics demand as consumers look to get their hands on the latest devices. Downside potential to our outlook is the impact of credit tightening and the regional property slump, which may lead to some slowdown in sales.

Full Report Details at

Headline Expenditure Projections

Computer Hardware Sales: USD243mn in 2014 to USD277mn in 2018. Tablet sales are reshaping the market as they cannibalise notebook sales, driving strong unit growth, but value growth will underperform as consumers switch form notebooks to cheaper tablets.

AV Sales: USD356mn in 2014 to USD411mn in 2018, remaining the largest segment of the market. Flat-panel TVs will encourage strong growth, as consumers move to access more content.

Handset Sales: USD238mn in 2014 to USD298mn in 2018. The handset market is the most dynamic segment of the consumer electronics market, with spending growth driven by upgrades to smartphones which are taking an increasing share of total handset sales.

Key Trends And Developments

* Smartphone and tablet sales are booming in Oman, driven by intense competition between vendors in the Android ecosystem. Although Apple's iPhone and iPad was the initial catalyst for the growth of the smartphone and tablet markets, it is sales of Android devices that account for the largest share of the market. Apple retains leadership in the tablet market but has long since been eclipsed in the smartphone market. Samsung is the leading vendor by some distance, capitalising on strong retail and distribution, handset...

The Oman Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Oman.

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