RTD Coffee in Canada - New Market Research Report

Despite the impressive volume growth rates in 2013, RTD coffee still remained very much a small category within soft drinks. In 2013, it accounted for marginal share of overall volume sales. The reason for its continued low popularity in Bulgaria is that fresh coffee; cappuccino and coffee specialities are widely available. Consumers can choose between products in different price levels, depending on their budget. Moreover, products purchased through on-trade can be dispensed in plastic or paper cups for on-the go consumption, thus creating direct competition to RTD coffee.

Competitive Landscape

Obedinena Mlechna Kompania AD is the dominant leader with 49% off-trade value share in 2013. Rauch Fruchtsafte GmbH & Co OG and Nestle Bulgaria AD occupied the second and third ranks with 14% and 13% value share each. Indeed, the leading eight companies accounted for 97% combined value share and the high degree of concentration in this case indicates that the category is still of limited size. Barriers to entry are low as advertising is not common for RTD coffee and distribution channels are no different from that for other soft drinks.

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Industry Prospects

The forecast period is expected to almost double its average growth rate in volume terms, compared to the review period. With a volume CAGR of 13%, sales are expected to reach 130,000 litres in 2018. RTD coffee will witness a high development rate but the category will continue to account for marginal volume share in overall soft drinks. As the demand for soft drinks matures, consumers will need more novelties and will be inclined to try something new, which will create good growth opportunities for RTD coffee.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Coffee in Bulgaria?
* What are the major brands in Bulgaria?

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