Now Available: Home Insecticides in the US

From: Fast Market Research, Inc.
Published: Tue Jun 17 2014

Home insecticides posted current value growth of 5% in 2013 to reach sales of US$711 million. This performance was driven by a problem with bedbug infestations, as well as other insect populations. Bedbugs, which can spread very easily and are incredibly difficult to remove, gained widespread media attention in 2011 due to a substantial growth in population registered over the previous few years. Despite a lack of media presence in 2013, a survey released by the National Pest Management Association and the University of Kentucky found that almost 100% of pest management professionals continued to encounter bedbug infestation problems. This prompted many consumers to purchase spray/aerosol insecticides as well as OTC bug bombs in an attempt to deal with possible infestations; however, awareness of the latter's poor performance has spread, resulting in lower sales.

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Competitive Landscape

SC Johnson & Son maintained its position as the leading player in home insecticides with a retail value share of 45% and value sales of US$321 million in 2013. The company's Raid brand continued to lead the category, enjoying a significant presence in insecticide baits and a dominant position in spray/aerosol insecticides with a 52% retail value share. Spectrum Brands, the global brand operator of Hot Shot, Spectracide, Black Flag and TAT brands, accounted for a 19% value share in 2013. Scotts Miracle-Gro, with its Ortho brand, ranked third in 2013 with a retail value share of 7%.

Industry Prospects

The future performance of home insecticides will largely be based on numerous seasonal factors that greatly impact insect and other bug populations. A warmer climate and smaller populations of natural predators bode well for these populations, and consequently for sales of home insecticides too; however, colder and more-pronounced winters could result in shorter breeding seasons, although this is less important for bugs that largely stay indoors. Additionally, as disposable incomes rise consumers will have access to a wider variety of professional solutions, which are often needed for more serious problems, as with bedbugs. These two factors will limit the total growth potential of home insecticides.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

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