Just Released: "Direct Selling in Germany"

Increasing digitalisation is changing consumer behaviour. Social networking has become a mass phenomenon as consumers exchange experiences and provide recommendations about products and companies over the internet. Hence, online product reviews are frequently used as a basis for purchasing decisions. In this regard, direct selling companies are increasingly using the internet to get closer to their customers. Social media activities and campaigns are being implemented by various direct selling companies and according to trade sources almost 90% of them are already active on Facebook or YouTube. Just as direct sellers are present in the living rooms of their clients, they also need to be present on their notebooks, smartphones or tablets.

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Competitive Landscape

Vorwerk Deutschland Stiftung & Co KG continued to lead direct selling in 2013. Vorwerk, as a family-run company, focuses on long-term profits and value sales. With an emphasis on innovation and modern product designs, Vorwerk has succeeded in strengthening its position and that of its brands. In particular, the Kobold vacuum cleaner was the company's best selling product in 2012 and 2013, while Thermomix also contributed to the company's strong growth.

Industry Prospects

Direct selling players in Germany are planning to invest significantly in the development of multi-channel strategies over the forecast period. They will focus above all on internet retailing. Thus, according to trade sources, around a third of direct selling companies have already introduced online stores while another 40% plan to do so over 2013-2018. For many consumers it is increasingly important to have the opportunity to buy products later online rather than having to buy them straight away. Consequently, direct sellers are increasingly becoming multi-channel operators.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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