"Air Care in Turkey" is now available at Fast Market Research

Although wider distribution, successful discount campaigns, and new product launches provided a positive environment for air care, increasing health awareness in Turkey, combined with media coverage of the possible harmful effects of air care products, led to negative retail value sales growth in air care in 2013. In addition, Turkish householders traditionally prefer to air their homes by opening windows rather than using distinct fragrances, which are perceived as unnatural by some consumers. Consequently, as a result of the relatively warm winter and long hot summer in 2013, demand for these products declined as Turks could easily air homes by opening their windows.

Competitive Landscape

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Reckitt Benckiser led with a 44% retail value share in 2013, closely followed by Johnson Wax with a retail value share of 42%. The competitive landscape is quite consolidated as these two leading companies are highly active in new innovative product launches and marketing activities.

Industry Prospects

Although new product launches and new discount and multipack promotions are predicted to add dynamism to air care, increasing health awareness among Turkish consumers will lead to a negative CAGR in terms of constant value at 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Turkey?
* What are the major brands in Turkey?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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