Toilet Care in Georgia - New Market Research Report

From: Fast Market Research, Inc.
Published: Tue Jun 17 2014

Over the research period sales in regions increased significantly, for two reasons. Firstly, people in rural areas are tending to reconstruct or renovate their restrooms and then try to care about them better than before renovation. Secondly, many of the rural population have turned their houses into guesthouses which means taking care of the toilet facilities so that customers are happy. These factors have forced people to buy and use toilet care products more frequently.

Competitive Landscape

Leading companies this year are Henkel with 21% (Bref), Unilever Group with 13% (Domestos) and SC Johnson & Son with 13% (Toilet Duck). All three are well-known brands in Georgia. They have a wide distribution network and people recognise them well. Besides, they are present in all three categories present on the Georgian market.

Industry Prospects

Toilet care will continue development with average rates - not too fast. No revolutionary changes or innovations are expected in the field, just stable development. As long as renovation of old toilets goes on in rural areas demand for toilet care products will increase. Companies will continue their promotion campaigns in regions along with new releases. It will have positive impact on toilet care development as a whole.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Georgia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Georgia?
* What are the major brands in Georgia?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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