Turkey Food & Drink Report Q3 2014 - New Study Released

From: Fast Market Research, Inc.
Published: Wed Jun 18 2014


We believe that Turkish economic growth, and therefore the Turkish consumer, will face headwinds in the coming months. We hold a below-consensus view on real GDP and private consumption growth, which will ultimately lead to slower growth in the food, drink and mass grocery retail industries. However, we believe that the country offers one of the best global opportunities in terms of consumer expenditure growth. Turkey's large and youthful population will experience greater income growth as our forecast period to 2018 develops, which will help drive food and drink consumption. Multinational FMCG and retail firms are investing in the country at an increasing pace. We see the ongoing formalisation of the food, drink and mass grocery retail industries forming the backbone of our bullish long-term view on Turkey.

Headline Industry Data

* 2014 food consumption sales (local currency) growth: +9.9%; compound annual growth rate (CAGR) 2013 to 2018: +9.9%.

* 2014 food consumption per capita sales (local currency) growth: +8.6%; CAGR to 2018: +8.8%.

Full Report Details at
- http://www.fastmr.com/prod/836173_turkey_food_drink_report_q3_2014.aspx?afid=301

* 2014 alcoholic drinks value sales (local currency) growth: +9.3%; CAGR to 2018: +9.4%.

* 2014 soft drinks value sales (local currency) growth: +9.9%; CAGR to 2018: +10.7%.

* 2014 mass grocery retail sales (local currency): +11.7%; compound annual growth rate (CAGR) to 2018: +12.3%.

* Key Company Trends

Hero To Acquire Yildiz's Stake In Infant Food JV : Swiss food manufacturer Hero Group agreed in March 2014 to buy Yildiz Holding's 50% stake in the two companies' Turkish joint venture (JV) Hero Gida, in an effort to boost its position in global infant nutrition. The JV was jointly established 10 years ago to manufacture and sell baby food products under the √úlker Hero Baby brand. Subsequent to the completion of the deal, Hero Gida will offer products exclusively under the Hero Baby brand, while the √úlker Bebe biscuit brand will separate from the Hero Gida business and remain with Yildiz Holding. The...

The Turkey Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Turkey Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Turkey.

Key Benefits

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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