Mixed Retailers in Germany - New Market Research Report

After having taken over Kloppenburg in 2008, Rossmann KG gradually converted the company's stores into Rossmann drugstores. The last remaining outlets were turned into Rossmann stores in 2013, thereby no longer being variety stores. The resulting reduction in value sales was apparent in the overall development of retail value sales for mixed retailers, causing a slight decline in 2013.

Competitive Landscape

In 2013, Galeria Kaufhof and Karstadt Warenhaus led the mixed retailers channel, mainly due to their relatively higher prices, offer of more premium products and their larger store and company sizes overall.

Industry Prospects

With the number of successful variety stores continuously increasing and department stores starting to recover from strong declines, especially during the years of the euro crisis, the wider channel is expected to perform better over the forecast period than the review period, albeit registering fairly flat growth in value terms at constant 2013 prices. This will compare favourably to the 6% CAGR decline registered over 2008-2013.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Mixed Retailers channel in Germany?
* Who are the leading retailers in Germany?
* How are mixed retailers competing against the growth of grocery retailers?
* Are consumers switching towards value retailers or moving upmarket?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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