"Incontinence in Australia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Jun 18 2014

The growing awareness of the different features and functionalities of incontinence products persuaded customers to switch from using feminine hygiene products to incontinence products. Big players along with governmental organisations are working to remove the taboo surrounding incontinence. The Australian government's National Continence Program (NCP), which was introduced in 2011, aims to enhance awareness of bladder and bowel health and incontinence management through multiple communication channels, such as online and television advertisements. As a result, over the last three years, more people with light/moderate incontinence have switched from feminine hygiene pads and pantyliners to more suitable products for their needs.

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Competitive Landscape

SCA Hygiene Australasia with its Tena brand remains the leading company in incontinence with a 53% value and 49% volume share respectively. Tena is a leading brand in incontinence, with a wide range of products for moderate and heavy incontinence. However, SCA Hygiene Australasia is gradually losing share to other companies.

Industry Prospects

Incontinence sales are expected to grow across all categories over the forecast period as there are opportunities for both penetration and increased use of incontinence products. Increasing professional and consumer awareness of the new products on the market will further contribute to growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Australia?
* What are the major brands in Australia?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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