New Market Research Report: Tea in South Africa

The active promotion of rooibos by public health institutions helped boost volume sales for rooibos tea in South Africa. Rooibos is actively promoted as providing anti-oxidants and multiple minerals needed to keep the body healthy. More consumers began to consume rooibos as health care practitioners continued to endorse the tea variant.

Competitive Landscape

National Brands led tea in South Africa in 2013 with a 40% retail value share. The company's success was driven by its broad brand portfolio which provides consumers with a wide variety. National Brands prides itself on its brands, such as Five Roses and Freshpak, which have become household names when it comes to tea consumption in South Africa. These brands are packaged in attractive packaging, to which consumers have grown to relate.

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Industry Prospects

Retail value growth for tea is expected to remain fairly low over the forecast period. The anticipated decline in unit prices in terms of constant value at 2013 prices in many categories will likely be a key factor in limiting growth, although volume sales may increase. The tea category is expected to post a CAGR of 1% in terms of constant value at 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in South Africa?
* What are the major brands in South Africa?
* Is loose leaf tea available in South Africa?
* Is there a shift from unpackaged to packaged tea in South Africa?
* Is there a market for tea pods in South Africa?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in South Africa?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

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