New Market Study Published: Bottled Water in China

The number of emergencies from drinking water source pollution has been increasing since 2012. In particular, in early 2013, 7,500 rotting pig carcasses were found floating in the Huangpu River. The event has aroused mass media and people's attention. Although Shanghai authorities have guaranteed the quality of the city's drinking water, residents have remained concerned about water safety and many of them have stopped drinking tap water and buy bottled water instead. Furthermore, increasingly more consumers in other areas of China also have been affected by such events and intend to drink bottled water for hygiene and safety.

Competitive Landscape

Ting Hsin International Group was the leader of bottled water in China by capturing a 13% total volume share in 2013. The company is dedicated to delivering its brand philosophy of "drink safely, enjoy health" to consumers through promotional campaigns. The company invited Yanglan in 2013 as environmental ambassadors and advocates of the concept of environmental protection, energy and water saving, as they have contributed much to public welfare and charity events in the review period. Meanwhile, Ting Hsin's Master Kong has fully leveraged the advantages of flexible price strategies and extensive sales networks to achieve further penetration in China.

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Industry Prospects

Existing leading players will make continuous efforts and increase investment in bottled water in China, which will bring in more consolidation in the forecast period. Meanwhile, more manufacturers are likely to further develop especially in lower-tier cities where the consumption concept of bottled water needs time to penetrate. Furthermore, leading players are more likely to expand their production capacity and develop more high-quality water sources to match their strategic business plans.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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