"Internet Retailing in Australia" is now available at Fast Market Research

Internet retailing continues to move from strength to strength in Australia as consumers enthusiastically embrace new entrants into the channel. Traditional store-based retailers continue to report weak performance as they struggle to compete against the price advantage that online players enjoy. One reason for this price advantage is the strength of the Australian dollar, which has encouraged consumers to shop at offshore sites. Similarly, internet retailers avoid many of the costs associated with a physical store, such as rent, labour costs and insurance, and are able to pass these savings onto the consumer and offer lower prices.

Competitive Landscape

Global international players continue to lead internet retailing in Australia. EBay Inc and Amazon.com Inc were the largest two players in internet retailing in Australia in 2013. EBay Inc accounted for 18% value share whilst Amazon.com Inc accounted for 17% value share. International players still enjoy a first mover advantage over domestic players, as these sites were quick to establish themselves several years before domestic players made significant investments in establishing online retailing operations. Since many of the international online retailers operate across the world, they have significant buying power and can consequently pass on these savings to consumers and undercut domestic and smaller players.

Full Report Details at
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Industry Prospects

Internet retailing will remain the champion of Australian retailing over the forecast period, with a constant value CAGR of 17% expected between 2013 and 2018. Increased internet penetration, particularly on mobile devices, will be a key source of this growth as consumers become more connected than ever and accessibility to internet retailers grows. Similarly, consumers are more becoming more confident transacting online as their concern for security diminishes. The internet retailing channel offers broad appeal across all demographics due to extensive product ranges, competitive pricing and convenience.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers

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