New Market Research Report: RTD Coffee in New Zealand

After the rationalisation of product offerings in the market negatively impacted growth over the review period, off-trade values sales increased by 3% in 2013. Unit prices remained relatively stable as the remaining brands consolidated their positions in the market.

Competitive Landscape

Goodman Fielder New Zealand led sales in 2013, with a retail value share of 58%. The company's Tararua brand competed strongly with its lone remaining significant rival in the area after a rationalisation of product offerings in recent years.

Industry Prospects

Key forecast period trends relate to increased competition. After rationalising its brand portfolio in 2011, Frucor Beverage re-entered the area and is expected to exhibit steady growth over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/836875_rtd_coffee_in_new_zealand.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Coffee in New Zealand?
* What are the major brands in New Zealand?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in New Zealand?
* Where is ready to drink coffee most commonly consumed?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Global Iced/RTD Coffee Drinks Report 2013
- Iced/RTD Coffee Drinks Market in West Europe to 2019: Market Guide
- Iced/RTD Coffee Drinks Market in Latin America to 2019: Market Guide
- Iced/RTD Coffee Drinks Market in Asia to 2019: Market Guide
- Iced/RTD Coffee Drinks Market in East Europe to 2019: Market Guide