Carbonates in Belgium: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jun 19 2014

After posting the strongest growth in the carbonates category for several consecutive years during the review period, low calorie cola carbonates registered a slowdown in off-trade volume growth in 2013, growing less than the category average. This was in line with a strong trend observed in several product categories, whereby Belgian consumers shifted away from low calorie and reduced sugar products, instead preferring either more natural variants or tastier, premium products. In fact, a proportion of consumer demand for low calorie colas has shifted to juice.

Competitive Landscape

In 2013, Coca-Cola Enterprises Belgium SPRL remained the outright leader in carbonates, recording an off-trade value share of 63%. Pepsico Belux and Schweppes Belgium SA followed in second and third place respectively, with much smaller shares of 8% and 4%.

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Industry Prospects

The carbonates category is expected to record a positive performance in terms of both off-trade volume and off-trade value sales at constant 2013 prices. The unhealthy image of carbonates remains the largest threat to the category's performance. Increasing pressure from the Belgian Government and the medical profession, as well as negative media coverage about the effects of carbonates, are likely to hinder the category's performance over the forecast period. Furthermore, increasing competition from healthier alternatives, such as juice and bottled water, represents an additional threat that has the potential to negatively affect the performance of carbonates over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Belgium?
* What are the major brands in Belgium?
* Who are the key consumers of carbonates in Belgium?

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