Calming and Sleeping in France - New Report Available

In consumer healthcare in France, marketers often put together vitamins and dietary supplements, weight loss supplements and calming and sleeping. In this mega-category, only two posted strong growth rates in 2012 and 2013: Energy/tonicity and anti-stress/"light" sedatives. The success of their apparently opposite positioning could be surprising at first sight, nonetheless is logical according to a manufacturer. When the balance of energy and Zen is broken, people enter into a vicious circle: More stress results in insomnia, which translates into tiredness and thus lack of energy, and so on and so forth.

Competitive Landscape

With 30% of value sales, Laboratoires UPSA led calming and sleeping in 2013 by virtue of its key product, Donormyl. Nonetheless, this brand does not grow as rapidly as its close herbal-geared substitutes. It suffers from a disinterest in standard products in favour of natural products. Furthermore, herbal-based products have almost no secondary effects (dry mouth, constipation, palpitations, etc.) compared with standard doxylamine-based products.

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Industry Prospects

The fad for calming and sleeping should not suddenly stop tomorrow according to a manufacturer. Other than a persisting high level of stress and insomnia, the presence of many products in parapharmacies/drugstores should help self-medication to develop further in the category. Although many consumers will still need the advice of a pharmacist, the herbal nature of most calming and sleeping products should reassure consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in France?
* What are the major brands in France?
* What is the market size of Calming and Sleeping in France?
* What are the major brands in France?

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