New Market Research Report: Health and Beauty Specialist Retailers in Turkey

Health and beauty specialist retailers in Turkey increased in current value during 2013 thanks to the improved economic conditions in the country, which led to the majority of consumers having higher disposable incomes. Consumer expenditure on beauty products, in particular, increased as spending power increased as Turkish people have started demanding more sophisticated beauty products which offer higher levels of quality. Furthermore, increased urbanisation and the higher number of women in the Turkish workforce also stimulated growth in health and beauty specialist retailers as women are the main consumers of the products offered by beauty specialist retailers.

Competitive Landscape

Independent outlets operated by local companies continued to dominate health and beauty specialist retailers in Turkey in 2013. This was mainly because all chemists/pharmacies in the country are independently owned and operated, while the vast majority of beauty specialist retailers and other healthcare specialists also independent outlets.

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Industry Prospects

Health and beauty specialist retailers in Turkey is expected to decline in constant value at a CAGR of 2% over the forecast period, although this is set to be a superior performance to the -5% constant value CAGR recorded in the category over the review period. The reason for ongoing negative growth in the category is set to be the declining constant value sales expected in chemists/pharmacies over the forecast period. The consistent decline being recorded in value sales in chemists/pharmacies is set to be due to the fact that the channel is very mature and there remains almost no room left for further growth. In addition, the declining unit price of Rx drugs and OTC medicines is set to be another major reason for these declines.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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