Internet Retailing in Bulgaria - New Report Available

In 2013, sales in the internet retailing channel increased by 10% in current terms to BGN119 million. Growth was weaker compared to 2012, when sales expanded by 16% in current terms, and the review period CAGR of 13%. Lower sales growth in 2013 was due largely to the negative economic environment and dampened consumer confidence. The combination of these two factors is forcing Bulgarians to limit spending on non-essentials such as apparel and sports goods -the products purchased most via the internet although sales are still increasing steadily overall.

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Competitive Landscape

Fashion Days Shopping EOOD, which runs an online apparel club store www.fashiondays.bg, ranked first in 2013 with sales of BGN10 million, up 15% in current terms on the previous year. The results reflected the solid recognition of the brand on the market, which the company entered just three years ago. At the end of the review period, the site ranked 69th in popularity in the country, according to web information company Alexa.

Industry Prospects

Over the forecast period the internet retailing channel is expected to grow largely uninhibited as its unique advantages match the needs of increasingly cost-conscious consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth 
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Bulgaria?
* How quickly is internet retailing growing in Bulgaria?
* What products are selling best over the internet?
* Which internet sites are attracting the most sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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