Recently released market study: Kenya Telecommunications Report Q3 2014

From: Fast Market Research, Inc.
Published: Fri Jun 20 2014

The Kenya telecoms market is undergoing a number of key developments , with Yu Mobile finalising a deal to sell its assets to rivals Safaricom and Airtel, while Telkom Kenya (Orange) is also undergoing sale procedures to exit the market. D ownward pressure on voice revenues, low ARPUs and the high instance of prepaid subscriptions due to fierce competition has come t o a head in the first months of 2014 and may get worse following the licensing of MVNOs . This points to the growing difficulty of operating in the country, when Safaricom, and its M-Pesa service, maintains a stranglehold on customer additions and makes it almost impossible for other operators to effectively compete and regulators to curb its position. The establishment of a new regulator, the Information and Communication Technology Authority of Kenya (ICTA) will be given more powers to bring down Safaricom's dominance, but we believe it will be hard-pressed to do so. Nevertheless, penetration remains low and o ur five-year forecast, through to 2018, reflects the slow and steady growth we expect in the mobile sector. T he fixed-line sector is characterised by the introduction of converged services for corporate and residential users, growing competition in the sector and downward pressure from fixed to mobile substitution.

Full Report Details at

Key Data

* Kenya's mobile market grew by 1.9% y-o-y in 2013 to bring the total subscribers to 31.308mn.

* Mobile ARPU declined by 0.2% in2013, consolidating at KES442.9 for the year .

* The fixed-line sector contracted by 18.2% in 2013 and finished the year with 2.059mn subscriptions.

* The number of internet users in Kenya increased by 31% in the 12 months to December 2013.

Risk/Reward Ratings

Kenya is ranked 10 th on BMI's Q214 Sub-Saharan Africa telecoms Risk/Reward Ratings (RRR), down from 9 th in the previous quarter. The country saw improvement in its overall score, however, this was not enough to stop it from falling in our rankings. The...

The Kenya Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Kenya's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Kenya Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Kenya.

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