New market study, "Mixed Retailers in Portugal", has been published

From: Fast Market Research, Inc.
Published: Mon Jun 23 2014

During 2013, the main determinant of the performance of mixed retailers was the adverse economic situation in Portugal. By the end of 2013 the unemployment rate is expected to have reached 17%, according to public information sources. In this difficult economic context Portuguese consumers became price-sensitive, and avoided more expensive mixed retailers. As a consequence, mixed retailers declined by 4% in current value terms in 2013; a worse performance than the growth recorded during the review period.

Competitive Landscape

The most successful player in mixed retailers in Portugal continues to be El Corte Inglés - Grandes Armazéns in department stores. El Corte Inglés is the only chained mixed retailer in Portugal, operating two outlets in the country. Independent variety stores are much more numerous, at around 2,500 outlets, indicating that mixed retailers in Portugal is highly fragmented. In terms of value sales, El Corte Inglés held a 24% value share with two outlets in 2013, whereas variety stores represented 76% of value sales.

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Industry Prospects

The sales of mixed retailers are expected to remain stable to 2018 at constant 2013 prices, remaining steady after a strong decline, and benefiting from the slight recovery expected at the end of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Mixed Retailers channel in Portugal?
* Who are the leading retailers in Portugal?
* How are mixed retailers competing against the growth of grocery retailers?
* Are consumers switching towards value retailers or moving upmarket?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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- Mixed Retailers in Japan
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- Mixed Retailers in Switzerland
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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