Depilatories in South Africa: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Jun 25 2014

Growth in total depilatories current value sales in 2012 was down relative to 2011. This was partly due to the increasing penetration of private label products, resulting in heavy price competition amongst market participants. Together with new product launches and marketing activities, women’s pre-shave achieved a volume growth of 6%. Volume growth in women’s hair removers/bleach and women’s razors and blades were up by 3%.

Competitive Landscape

Energiser continues to lead the depilatories category in 2012, with its Schick range holding a value share of 32%. Reckitt Benckiser, with their Veet range, ranked second overall with a value share of 22%. The Veet range continues to lead in the hair/bleachers category. Procter & Gamble’s Gillette range ranked third with a current value share of 13%. Other players in the category included Lee-Chem Labs, Tiger Brands, Loving Touch, Super- Max and BIC.

Industry Prospects

Full Report Details at

Growth in total depilatories constant value sales over 2012-2017 is expected to surpass that recorded during the review period. This will be partly due to price hikes arising from inflationary pressures and will reflect a stronger demand for more expensive added value products. Volume growth for women’s razors and blades however is expected to be slower than witnessed over 2012-2017, partly because of maturity of the segment but also due to increasing competition from hair removers/bleaches.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Depilatories in South Africa?
* What are the major brands in South Africa?
* What is the most prevalent format in hair removal products?
* What are the key product development trends in razors and blades?

Reasons to Get this Report

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- The Future of the Skincare Market in South Africa to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Skincare Market in South Africa to 2017
- Depilatories Market in South Africa to 2017
- Travel and Tourism in South Africa to 2017
- The Future of the Haircare Market in South Africa to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »