Now Available: Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay

From: Fast Market Research, Inc.
Published: Fri Jun 27 2014

The sustained good performance of cough remedies and combination products, which were the growth drivers behind the performance of cough, cold and allergy (hay fever) remedies over the review period, remained strong in 2012 as consumers continued to trust the brands and products that have proven efficacious in the past.

Competitive Landscape

Laboratorio Celsius SA continued to lead cough, cold and allergy (hay fever) remedies in 2012 with an 18% value share. This company has a long trajectory in the category, maintaining a wide portfolio and its products remain among the most preferred by Uruguayan consumers: its Bequisan brand cough remedies ranked second overall, Sinecod still remains high in consumers’ preference while Bucoseptine medicated confectionery and pharyngeal preparations (in spray and pump formats) are consistent good sellers in their respective categories.

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Industry Prospects

Cough, cold and allergy (hay fever) remedies is predicted to record a constant value CAGR of 2% over the forecast period, a drop of one percentage point from the CAGR of the review period. The comparatively fast evolution of unit prices in most categories during 2012 is not predicted to be repeated in the future and companies are expected to return to more moderate price increases, in line with the variation of the general inflation, which will curb value growth possibilities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay?
* What are the major brands in Uruguay?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

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